Baby Boomers are now nearly 80 million strong and are the 3 rd largest “economy” on the entire planet. With literally billions upon billions of dollars of disposable income your business cannot afford to ignore this powerful consumer base. Boomers perceive themselves as being on the early side of middle age, so marketing to them as “oldsters” or “seniors” is a huge mistake. Many feel that they are just getting started on the best part of their lives and are prepared to spend money to enjoy themselves.
The Boomer Expo helps you focus your efforts by providing a 3 day interactive event that provides boomers with an easy way to view services and products and also attend informative and interesting seminars and demonstrations that address their specific needs. This event is a “must do” for your business.
Statistics on Boomers and their households:
- 61% have a household income over $100,000 per year.
- They control over 2.3 trillion dollars.
- About 30% of all Americans are Boomers.
- 96% of Boomers say they participate in word-of-mouth or viral marketing by passing a product or service information on to friends.
- One third of the internet users in the United States are Boomers and they spend over 7 billion dollars a year on the net.
- Boomers are the largest single market group in the United States.
